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October is Breast Cancer Awareness Month. Here’s how you can help

October is Breast Cancer Awareness Month, an annual international campaign to help increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. Ranked as the number one cancer diagnosed in Hong Kong women, breast cancer has become a chronic illness, with more than 2,500 new cases diagnosed in the city every year. Today, it is imperative for women of all ages to be breast aware. As Cancer Fund Chairman Sally Lo says, ‘it really is as simple as getting to know the normal look and feel of your breasts, and seeing your doctor when something is wrong,’ stressing that early detection is the key to saving lives. This month, Hong Kong organisations and charities are clubbing together to help attract more awareness to Breast Cancer and help those that need information, support or guidance. There are many way we can all help and listed below are just some of the events that you can show your support at here in Hong Kong.

The Peninsula Hotels shows its support during Breast Cancer Awareness Month in October for the fifth consecutive year, with the “Peninsula in Pink” campaign. Created to raise awareness and funds via meaningful pink-themed promotions, a portion of all proceeds raised in each city will be donated to a local breast cancer charity. In Hong Kong, proceeds will go directly to the Hong Kong Hereditary Breast Cancer Family Registry. An exclusive Peninsula in Pink pin, priced at HK$ 40, will be available for sale at the Concierge desk in The Lobby, with all donations made to The Registry, to fund genetic testing, counselling and education campaigns.

Returning for its second year, Drink For Pinkhas invited 16 of Hong Kong’s top bars to take part in Hong Kong Cancer Fund’s annual breast cancer awareness and fundraising campaign, Pink Revolution, in line with the global initiative for breast cancer recognition. Some of the city’s most sought after hot spots including Aberdeen Street Social, Armani/Prive, Chachawan, Duddell’s, ÉPURE, Ham & Sherry, Honi Honi, KEE Club, Mod Bar, Mrs. Pound, NEO, Ping Pong 129, Pirata, The Envoy, Topiary and 208 Duecento Otto, have come on board to create signature pink cocktails for the cause and will be giving a generous percentage of the cocktail price directly to Hong Kong Cancer Fund. To support Drink For Pink and Pink Revolution just visit any of the participating venues between 9 and 19 October 2015 and order the signature Drink For Pinkcocktail.

An exhibition featuring the works of more than 30 participating local and international artists will take place at Clipper Lounge from September 29 to October 27,  to coincide with the annual international “Breast Cancer Awareness Month”. To accompany the exhibition and support the cause, Executive Pastry Chef Yves Matthey will exclusively create a “Think Pink” afternoon tea set. An online auction will also be held throughout the month. The project will culminate with a spectacular pink-themed auction evening at The Space on the evening of October 29. Funds raised from the auction will be donated to the Hong Kong Breast Cancer Foundation.

The Australian Association of Hong Kong invites you to support their fundraising for the Hong Kong Breast Cancer Foundation. Hosted at the stunning Art Deco Australian Residence (address to be confirmed once tickets purchased) by the wife of the Consul-General of Australia, Ms Diane Tighe, they invite you to join them for an exclusive morning tea where you can enjoy pink delights whilst taking in the beautiful views over Deep Water Bay. There will also be ton’s of fabulous raffle prizes to win on the day! The event will take place on Wednesday 7th October from 10:30 AM – 12:30 PM, Members Price $450. Non-Members Price $550 proceeds to go to the Hong Kong Cancer Fund. Please register by 5 pm, 5th October to assist in the final count for catering.

If you need any support or guidance on breast cancer in Hong Kong, or would just like to chat to someone you can contact the Hong Kong Breast Cancer Foundation here on (852) 2525 6033, email them at, or go in and visit them at 22/F, Jupiter Tower, 9 Jupiter Street, North Point.


By Sarah Richard