Anita SK Cheung founded i-Detox in 2008, with the aim of providing holistic nutrition and wellness support to the people of Hong Kong.We sat down with her to find out more about the concept.
What is i-Detox and how did it start? It’s a boutique wellness centre; the “i” in i-Detox stands for “integrative” – we use an integrative approach to help people upgrade their lifestyle. I previously worked in fashion for 13 years, and I suffered from allergies and was stressed all the time. So I started to experiment with dietary changes and wellness practices, and I became a Certified Holistic Health Coach in 2005 after studying holistic nutrition in New York. Since then, I’ve been trained in a range of wellness modalities including Emotional Freedom Technique (EFT), TCM Food Therapy, energy medicine, aromatherapy, Bio Resonance and so on. I started i-Detox in 2008 with the mission to make it easier for people in Hong Kong to live a healthy lifestyle, and to bring out “the best version” of themselves.
What does i-Detox offer? Currently, we offer: Holistic Lifestyle Consultation, Urban Detox Programmes (not juice cleanses but superfood-based), Emotional Detox, Therapeutic Bodywork, Bio-Resonance Wellness Boost, plus cooking and food prep demonstrations and wellness workshops. We have a retail shop and web store, and we offer wholesale distribution of health products. Our offerings have evolved through the years, but our focus has always been practical lifestyle solutions and what we ourselves use and practise. In short, we help people become more resourceful in taking care of themselves. The nutrition world is full of contradiction.
How does one stay healthy in today’s world? We’ve never felt that following rigid nutritional rules is effective for longterm wellbeing. Nutritional rules and trends change for many reasons. We see so many people who are meticulous about what they eat, yet they’re still sick and unhappy; others seem to eat all the “wrong” foods, yet they’re vibrant and healthy. When it comes to health, many tend to focus solely on food, nutrition and maybe exercise, but from my experience, self awareness, emotional balance and stress management play a key role. Developing a connection with yourself and what you need from moment to moment is much more useful and practical than counting calories and trying to make sense of contradicting theories of nutrition. Besides, we’re not only nourished by our food; we also need nourishment from doing what is meaningful to us, having time to relax and reflect, to connect with people, to be creative and so on. Increasingly, we have increased our services in supporting our clients in stress management and developing self awareness.
How should we take care of ourselves throughout the year? Prioritise learning about self care. Allow yourself to become an “expert” of your own health. This doesn’t mean you shouldn’t consult “experts”. But know that you are the driver of your own life. For myself, I haven’t been “sick” for years. Not that I don’t allow myself to enjoy life; but I also know what to do and take to balance things out, and with practice I have developed a deeper connection with myself than before so I can catch it better when there is something out of balance. To me, life is so much fun and I want to experience it with a healthy body and mind! There’s really no upper limit to how great you can feel about your life. I hope you see investing in your total wellbeing as the best ever investment you can make for yourself.
1/F, V-Plus (Building), 68-70, Wellington Street, Central | i-detox.com
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