The Story of Giving – Moomin 75th Anniversary Charity Sale

In celebration of the 75th anniversary of the first Moomin book by Finish author Tove Jansson, Moomin Characters Finland and local charitable arts organisation, the Absolutely Fabulous Theatre Connection (AFTEC) have joined hands in a charity sale to benefit children from disadvantaged backgrounds. ‘The ‘Story of Giving – Moomin 75th Anniversary Charity Sale,’ aims to bring comfort and happiness to children who live without care, protection, financial or emotional support by providing each child-in-need with a special ‘Story-Telling Moomin’. The Moomins feature 13 stories adapted from the award-winning 2019 Moominvalley animated series.

The charity sale is available online and at the ifc mall Moomin Pop Up from the end of September. For every ‘Story-Telling Moomin’ gifted to a child-in-need, a second ‘Story-Telling Moomin’ will be given to the donor.