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Pop Up at Lee Theatre
Lee Gardens, located in the heart of Causeway Bay, is one of Hong Kong’s most well-known shopping landmarks, while Lee Theatre & Leighton Centre at Lee Gardens curate a range of flagship brands in international sport and fashion, including Nike Flagship, Adidas Originals, FILA, Jack Wills, 2XU, Uniqlo, Muji, Alands and more. Following the Nike Flagship’s recent grand opening at Leighton Centre, Lee Theatre has revamped its offerings in collaboration with Leighton Centre by evolving into a trendy Pop Up Arena. The Arena features neon-lit display blocks decorated to showcase a collection of athleisure clothing by brands available within Lee Theatre and Leighton Centre, culminating in its new branding of “AthLeeisure”. The campaign partner’s top brands which advocate for the city’s modern athleisure trend and the consequent building up of a new, highly energetic shopping landmark aimed at youngsters in Causeway Bay.
To promote its new “AthLeeisure” branding, Lee Theatre has curated talented song and dance performers throughout the 2 months from Dec 18 – Jan 19, including well-known singers Deep Ng (Ng Ho-hong) and Candy Lo (Lo Hau-yam), choreographer Maverick Mak (Mak Chau-shing) and others, to bring performances that showcase the fascination with modern athleisure clothing trends. The performers will also share their own perspectives and personal tips for mixing and matching styles built around the modern exciting diversification of “AthLeeisure”.